Ketchup in India is a 6000 Crore Market | Ep#02 - The India Opportunity Podcast with Troovy (Clean Nutrition for Families)
Join us on The India Opportunity Podcast for a special episode featuring Mansi, the co-founder of Troovy, a startup building in the clean nutrition space for families.
Episode 2 of The India Opportunity Podcast out now!
You can watch it on Youtube, or listen to it on Apple or Spotify.
Our guest today is Mansi, the co-founder of Troovy, she’s building a deeply loved consumer brand in the clean nutrition space for families. She has a stellar entrepreneurial track record where she has previously built two successful organisations: Ignite (a corporate e-learning startup) which she built as an Entrepreneur-in- Residence at Bain & Co and Headstart Network Foundation which is one of the largest and most well-known networks for entrepreneurs in India. She has extensive experience in the consumer brand space having worked with several Fortune500 brands while she was at Bain and is also an IIM-Bangalore graduate. At SSV, my family office, we partnered with Mansi earlier this year and are looking forward to what the future holds for this exceptional team. Excited to deep-dive into the consumer space today with Mansi!
#TIMESTAMPS
• 0:00 - Intro
• 2:42 - The Roots of Entrepreneurial Drive
• 3:55 - Missionary Founders vs. Mercenary Founders (Highlight)
• 4:45 - Journey Behind Troovy
• 8:06 - Addressing Childhood Malnutrition: Habits and Supply Chains
• 10:40 - Green Tea & the Rise of Indian Brands
• 12:20 - Nutrition & Awareness
• 17:50 - Frameworks for Building a Strong Business
• 21:30 - Cultivating Customer Love and the Software Stack
• 23:30 - Category Selection
• 26:05 - Customer Adoption: Tech Companies vs. Consumer Companies
• 27:00 - Early Mindset in Entrepreneurship
• 30:36 - Building Brand Pull: From 100 Customers to Now
• 33:30 - Troovy’s Future Plans
• 37:14 - Leveraging Quick Commerce for Brand Growth
• 41:00 - Post-Baby Experience
• 47:10 - Reflecting on Fundraising in the Funding Winter
• 48:04 - Key Learnings from the Fundraising Journey
• 1:00:13 - The Regret Minimization Framework
• 1:05:26 - Rapid Fire Round
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