A 100 Crore Clothing Brand in 3 Years Ft Kidbea | Ep10 The India Opportunity Podcast with Swapnil
India's first bamboo based clothing brand for children that competes with Alia Bhatt's brand Edamamma
Hello everyone, welcome to The India Opportunity Podcast where you get a front row seat to people building India’s future. We talk about unlocking the potential of the country with founders, investors, creators and successful leaders from different fields to bring to you real life stories and behind-the-scenes of what it takes to be at the forefront of building the India Story.
10th episode of The India Opportunity Podcast is out now! You can watch it on Youtube or tune in on Spotify or Apple Podcasts.
Our guest today is Swapnil, the co-founder of Kidbea, one of India’s fastest growing children’s clothing brands that has grown tremendously over the last 3 years since their launch in 2021. It is the first bamboo-based clothing brand in India and has established itself as a trusted brand that competes directly with Alia Bhatt’s brand Edamamma. They have more than 30 offline stores, a large presence online across marketplaces like FirstCry, Ajio, Shoppers Stop, Amazon and have expanded internationally with presence in UAE, Bahrain and Australia. Given Reliance’s recent acquisition of Alia Bhatt’s clothing brand Edamama for north of 300 Crores, this space is attracting a lot of attention from investors. And today we get to deep dive into the nuances of the business with Swapnil. Super excited to share his story with the world!
Key Takeaways
Childhood experiences can shape an entrepreneurial mindset and provide valuable insights into diverse markets.
Failure and pivots are essential parts of the entrepreneurial journey.
Identifying gaps in the market and catering to specific consumer needs can lead to success.
Building a strong network and leveraging platforms like LinkedIn can help in attracting customers, investors, and mentors.
Revenue-based financing can be a viable alternative to equity rounds for early-stage startups. Building a strong brand with top-quality products and a loyal customer base is crucial for success in the children's clothing market.
Differentiating yourself from competitors by offering unique products can help you stand out in a crowded market.
Embracing competition and actively learning from competitors can lead to valuable insights and improvements.
A multi-channel go-to-market strategy, including both online and offline sales, can help reach a wider customer base.
Expanding internationally through partnerships with distributors can open up new markets and opportunities.
Setting ambitious goals and maintaining a never-give-up attitude can drive growth and success.
Balancing personal and professional life is important for overall happiness and fulfillment.
Enjoying life to the fullest and appreciating the present moment is a valuable mindset to adopt.
Having a supportive ecosystem, including parents, team members, and investors, can contribute to success.
Perseverance and resilience are key qualities for overcoming challenges and achieving goals.
Timestamps:
00:00 Introduction and Background
03:00 Childhood Experiences and Entrepreneurial Mindset
06:28 Previous Ventures and Learnings
12:00 Identifying the Gap in the Market
20:41 Fundraising and Revenue-Based Financing
30:55 Starting a Startup and the Growth of the Entrepreneurial Ecosystem
32:35 Differentiating with a Focused Product Line: Bamboo Clothes for Kids
41:40 A Multi-Channel Go-to-Market Strategy: Offline and Online Sales
46:44 Expanding Internationally through Distributors
50:44 Ambitious Goals and the Vision for KidBee\a
51:14 Balancing Personal and Professional Life
52:46 The Impact of Entrepreneurship on Personal Growth
58:17 Role Models and Inspirations: Following Elon Musk
59:10 The Importance of Supportive Relationships and Kindness
59:45 Perseverance and Resilience: Overcoming Challenges
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Follow Swapnil here: LinkedIn
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Disclaimer: The content presented in this podcast is for informational purposes only and should not be considered financial advice. Viewers are encouraged to conduct their own research and consult with a qualified financial advisor before making any investment decisions.